At Apple's annual new products and devices event earlier this week, CEO Tim Cook told the crowd gathered at its Cupertino headquarters that the new Apple TV+ streaming service will be available for $4.99 per month. Consumers who buy a new iPad, iPhone or Apple laptop will receive a year of the subscription-based streaming video service for free. It was a shot across the bow at Disney, which recently announced at its D23 event in Anaheim, California, that the Disney+ streaming service will be available for $6.99 per month.