Apple reportedly has decided to put more than $1 billion toward the acquisition and development of original programming, part of a long-awaited rollout of a new television and film experience. The investment will leverage Apple's thus far underwhelming Apple TV business, bolstering its core video and music library to fulfill the promise of disrupting traditional television and film studios, as well as traditional cable and satellite providers. The move is consistent with Apple's historic pattern of waiting for a market to develop.Report: Apple to Funnel Megabucks Into Original TV Content Development
Apple reportedly has decided to put more than $1 billion toward the acquisition and development of original programming, part of a long-awaited rollout of a new television and film experience. The investment will leverage Apple's thus far underwhelming Apple TV business, bolstering its core video and music library to fulfill the promise of disrupting traditional television and film studios, as well as traditional cable and satellite providers. The move is consistent with Apple's historic pattern of waiting for a market to develop.