The folks who made The Emoji Movie apparently were worried about its Rotten Tomatoes score -- it had earned a 0 percent rating at one point, based on a scattering of early reviews -- so they stopped critics from publishing further reviews until just before previews began running. The result was a great opening day, but attendance fell off sharply because, well, the movie sucked. It would seem to me that it would be far better to figure out how to make movies that don't suck than to come up with creative ways to get people to see them.How Tech Could Help Creators Look Before They Leap
The folks who made The Emoji Movie apparently were worried about its Rotten Tomatoes score -- it had earned a 0 percent rating at one point, based on a scattering of early reviews -- so they stopped critics from publishing further reviews until just before previews began running. The result was a great opening day, but attendance fell off sharply because, well, the movie sucked. It would seem to me that it would be far better to figure out how to make movies that don't suck than to come up with creative ways to get people to see them.