Opera on Thursday announced that new version of its desktop browser will have ad blocking built in. Users can block ads in other browsers, but only through add-on programs called "extensions." With ad blocking built in, Opera's Web engine can perform the task better than extensions. "People care about speed in a Web browser, so when you're developing a browser you always have to think about speed," said Krystian Kolondra, senior vice president for global engineering at Opera.Opera Desktop Browser Comes With Ad Blocking Baked In
Opera on Thursday announced that new version of its desktop browser will have ad blocking built in. Users can block ads in other browsers, but only through add-on programs called "extensions." With ad blocking built in, Opera's Web engine can perform the task better than extensions. "People care about speed in a Web browser, so when you're developing a browser you always have to think about speed," said Krystian Kolondra, senior vice president for global engineering at Opera.