Do you know
that one in eight children born in Nigeria do not live to see their fifth
birthday; with Lagos State being the second highest contributor to diarrhoea
with a prevalence of 7.5% after Oyo State (9.2%)? This translates that 315,000 children under-five die
needlessly from diarrhea annually, equivalent to 64 children every hour. In an
ambitious drive to help end this, On
21 February 2016, RB held the RB/Save The Children charity ball for
the the
Stop Diarrhoea programmes.
RB/ Save the
Children initiative is a unique partnership and ground-breaking programme to
help eradicate child deaths from diarrhea piloted in Shomolu Local Government
Area of Lagos State.
The partnership since 2013 has berth
innovative new hygiene and sanitation products by RB alongside Save the
Children’s sustainable Stop Diarrhea programme in Nigeria – aimed at
preventing, controlling and treating the unnecessary killer.
The combination of RB’s expertise in
product development and research, and Save the Children’s experience of
delivering life-saving work have helped save thousands of young lives a yearly.
This is assured as RB’s expertise in product
development and research, and Save the Children’s experience of delivering
life-saving work will help save thousands of young lives every year.
In order to achieve the
partnership’s long-term ambition – to eliminate childhood deaths from diarrhoea
– RB is creating a game-changing social enterprise scheme whereby all profits
from the sale of two innovative products
will be reinvested into the Stop Diarrhoea programmes and into continued
product development.
For the first time, RB will not be
making a profit from these products and the revenue will be reinvested into The Stop
Diarrhea Initiative (SDI) to combat mortality and morbidity amongst children
under the age of 5years due to diarrhea in Nigeria –which is the sole aim of
‘Save the Children’ and RB.
The
Charity ball was an avenue to enable its stakeholders and partners appreciate
the work that is being piloted in Lagos state, share milestone achievements and
appreciate their support and commitment.
Some
of the celebrities at the exclusive event include: radio personality like Wana Wana,
Helen Paul and R&B sensation Praise, thrilling guests with great music,
comedy and dance.
About
RB
RB
(formerly called Reckitt Benckiser) is the world’s leading consumer health and
hygiene company. The company has operations in over 60 countries, with
headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200
countries. The company employs approximately 37,000 people worldwide.
With a
purpose of delivering innovative solutions for healthier lives and happier
homes, RB is in the top 20 of companies listed on the London Stock Exchange.
Today it is the global No. 1or No. 2 in the majority of its fast-growing
categories, driven by an exceptional rate of innovation. Its health, hygiene
and home portfolio is led by 19 global Powerbrands of Mucinex, Durex, Scholl,
Lysol, MegaRed, Veet, Finish, Air Wick, French’s, Nurofen, Strepsils, Gaviscon,
Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. At the start of 2014 RB
had 43% of its core revenues coming from its 2 emerging market Areas and 57%
from its developed market Area; 72% of core revenues came from the health and
hygiene categories of the portfolio.
Fuelled
by a new breed of talent who blend intellectual curiosity with commitment to
the highest quality standards, RB is set to redefine the world of consumer
health and hygiene. RB people and its culture are at the heart of the company’s
success. They have an intense drive for achievement and a desire to outperform
wherever they focus, including in sustainability where the company is targeting
a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its
net revenue coming from more sustainable products by 2020. Overall RB wants to
reach 200 million people to improve their health and hygiene behaviour.
