Founder and CEO of BHM Group, Ayeni Adekunle speaking at the presentation of the Nigerian PR report.
On January 29, 2016, Global media and public relations organization, BlackHouse Media Group launched the Nigeria PR Report – the country’s first-ever annual report on PR – dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the industry.
However, the maiden edition of this report on the Nigerian PR Industry also chronicles 3 Nigerian superstars; Don Jazzy, Dr. Sid, and Sound Sultan as case studies.
READ: 10 amazing facts in BHM’s Nigeria PR Report
Published in collaboration with BHM Research & Intelligence (BRI), digital agency ID Africa, and Public Relations Consultants Association of Nigeria (PRCAN), the 106-page book is a compendium of quantitative and qualitative research augmented by industry-wide perspective and knowledgeable commentary concerning PR practice in Africa’s largest economy.
The report also takes a swipe at the ‘brown envelope’ syndrome in the media industry, and the future of PR with a focus on how social media is disrupting the industry, and how practitioners can adapt.
by 208headlines