Given President Obama's success in the last two elections -- particularly how he out-executed Romney with analytics -- I was convinced that we would see a major emphasis on its use in this election season. It seemed that Clinton, in particular, would have been drawn to it after Obama used it to defeat her in the 2008 primaries. Although some of the PACs have embraced analytics, I haven't seen a similar effort on the part of any candidate in either party. However, when it comes to the money each candidate has spent, Trump stands out.How Trump Wins: Master Manipulator, Meet Analytics
Given President Obama's success in the last two elections -- particularly how he out-executed Romney with analytics -- I was convinced that we would see a major emphasis on its use in this election season. It seemed that Clinton, in particular, would have been drawn to it after Obama used it to defeat her in the 2008 primaries. Although some of the PACs have embraced analytics, I haven't seen a similar effort on the part of any candidate in either party. However, when it comes to the money each candidate has spent, Trump stands out.