Things are definitely looking up for Harrysong. Coming on the heels of his hit song, Reggae Blues that became a sort of national anthem, The Sun Creative Person of The Year award winner has been named the brand ambassador of Gala, a yummy snack produced by UAC Foods Limited.
As part of the deal, Harrysong, one of the musicians under the 5 Star Music group, will be the new face of the brand while the two other musicians under the record label, Kcee and Skiibii, are also expected to promote the brand.
Speaking at the unveiling of the brand ambassador, which took place at the company’s head office in Ojota, Lagos during the week, General Manager-Marketing, UAC Foods Limited, Mrs. Joan Ihekwaba explained that the signing of the new brand ambassador is another way through which the company intends to engender a more robust brand affinity with the target consumers, and also to further reaffirm the leadership positioning of Gala in the category.
Ihekwaba also noted that the deal is in line with the ‘Doing Good’ mantra of the UACN group. She said: “As a brand from a socially responsible corporate organisation, the ‘Naija Snack’ has chosen this endorsement deal as an opportunity to support the Nigerian music industry, by promoting authentic Nigerian artistes. The numerous fans of Gala should gear up for exciting times as we go into the year 2016”.
According to her, for over 50 years, the brand ‘Gala’ has come to occupy a special place in the hearts of the Nigerian people, by supporting them on their journey to success. “At this time we feel it is important for the brand to identify with an ambassador, from the Nigerian music industry, that represents the values of the Gala brand. This is an industry that has really come of age, excelling to become a strong force in the continent and globally. Harrysong is a proof of this, he is a good fit for the image of the Gala brand,” she stressed.
On how well ambassadors will portray the brand and connect with the target consumers, Ihekwaba noted that they, especially Harrysong, portray the Gala character and speak the language of its target audience. “His musical flair and talent have endeared him to many. His much acclaimed song, Reggae Blues aka Share the Gala, is a hit by many standards and shows how well loved the brand is across the country,” she concluded.
In his reaction, Harrysong said that he was excited to be the face of Gala brand. He then pledged to ensure that the brand derives maximum value for the investment by promoting the brand among the target audience and his fans through his music and huge social media network.