Employer: Guinness Nigeria Plc
Our Company, Guiness Nigeria Plc - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.
Our Company, Guiness Nigeria Plc - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.
We are recruiting to fill the position below:
Job Title: National Commercial Effectiveness Director
AutoReqId: 46283BR
Job Title: National Commercial Effectiveness Director
AutoReqId: 46283BR
Location: Lagos
Type of Job: Full Time - Exempt
Reports to: Commercial Director
Level: L3
Context/Scope
The Nigerian business is one of the largest single markets in Diageo
Plc. The beer market in Nigeria has grown steadily over the last 20
years - however the market can be volatile year on year.
The key players in the brewing industry now have spare production
capacity so it’s a very exciting period for the beer market as all
players fight for share and the consumer has a level of choice and value
that makes them the real winners.
Guinness Nigeria Plc has the right to win in the market, and is
dependent upon strong consumer marketing partnered by a brilliant and
progressive Route to Consumer (RtC) that truly unlocks the commercial
opportunity. The RtC needs to be embedded with radical rigor in order to
ensure brilliant execution in bar and for GNPlc to win at the moment of
purchase and consumption.
The Sales Effectiveness Director is a key contributor to the success of
GNPLC and is instrumental in ensuring the business has a competitive
route to Consumer as defined by: “Getting to more of the right places,
doing the right job, with the right skill set and in the most efficient
way”.
Purpose of Role
To guarantee that GNPlc has the most effective and sustainable Route to Consumer.
This will incorporate both primary distribution as well as route to
consumer. Output will be an optimized Route to Consumer that supports
delivery of the 2017 strategic plan. Director
Top 3 Accountabilities
1.) Route to Consumer
1.) Route to Consumer
Define optimal Route to Consumer solutions in existing and new territories
Embed a defined route to consumer process that will ensure long term competitive advantage
2.) Project Management
Produce and manage detailed project plans for the change work-streams including resource requirements
Actively co-ordinate the resolution of major change management issues.
Provide timely escalation of potential blocks to the project sponsor
3.) Change Management
Fully understand, articulate and drive awareness, understanding,
ownership and commitment of the change at all levels – strategic,
tactical and operational
Develop cost-effective change solutions (communication, training and organisation restructure).
Population of change management impact assessment (resulting from the project) on external and internal parties.
Actively manage stakeholder engagement from a programme perspective.
Qualifications and Experience Required
Graduate with 10 years commercial expertise gained across trade channels, Customer Management and Consumer/Customer Marketing.
Master’s degree or equivalent
High knowledge of Retailing and Wholesaling, strong commercial judgement, strategic customer management, negotiation skills.
Financially literate, understands and interprets financial data effectively.
Must be an influencer of people, able to rally people behind a cause,
co-ordinate multi-cultural and multi-functional groups and create
positive energy within the region.
Determination to make things happen in a complex environment, change
management experience and proven ability to create consistency and
efficiency across multiple businesses are key, as well as strong results
and solutions orientation.
Working experience with Distributors, Wholesalers, Retail Customers; ideally in different markets or Route to Market models
Project Management experience, with a successful track record of delivery against project KPI’s and timelines
Flexible Working options
Based in HQ but expected to spend a minimum of 30-50% of the time in Field
Application Closing Date
Not Specified.
How to Apply
Not Specified.
How to Apply
Interested and qualified candidates should: